Daisy BB Guns – A Marketing Strategy That Became A Business

Daisy BB Guns — Doesn’t that name Daisy sound odd for a company that manufactures airsoft guns, airguns, ammo and other accessories? It makes a person wonder how the company got its name.

What Came Before The Name Daisy

Daisy Outdoor Products, the world’s oldest manufacturer of airguns, ammo and accessories, didn’t begin making guns and ammo until 1886. Neither was it named Daisy. This company was once known as Plymouth Iron Windmill Company, which manufactures windmills in Plymouth, Michigan. At that time, the windmill industry was starting to decline and the company needed to figure out new ways of attracting customers.

A New Invention Called Daisy

The answer that they were looking for came in 1886 when Clarence Hamilton, a Plymouth inventor, created a device that could fire a lead ball using compressed air. He brought his invention to the windmill company and asked Lewis Cass Hough, the president of the firm at that time, to give it a try. After firing his first shot, he was very impressed by the contraption. “Boy, that’s a Daisy!” He exclaimed. Since then, it got stuck with that name.

A Marketing Strategy That Took Over the Company

In order to attract more customers, the company gave away a Daisy BB gun to every farmer who purchased a windmill. Because this toy is a novelty item, it became a hit after some time. The demand for this toy prompted the company to make Daisy BB guns instead of windmills. On January 26, 1895, the company’s board of directors finally decided to change the name of the company to Daisy Manufacturing Company, Inc.

After Daisy BB Guns became a major part of a youth’s life. Even though the company was quite well-known, it had to fend off some competitors like Bulls Eye, Dewey, Hero, Dandy and Atlas. At present, these brands no longer exist because they disappeared as soon as they were introduced in the public. Daisy BB guns survived this competition, continuously improving on their products as time went by.

Although Daisy BB guns were very famous in 1939, they were slowly overshadowed by the newer models that have flooded the market. Now, most kids use Automatic Electric Guns made by Tokyo Marui, Classical Army, KJ Works and other popular brands. Even though these brands have dominated the market, Daisy BB guns continue to survive in the market by creating new products and keeping them within the reach of their young consumers. As a matter of fact, the prices of their BB guns are quite low. They also give their customers quite a package. Each gun comes with a lot of goodies like paper targets, ammunition and a pop-up target trap.

Overall, Daisy BB guns are quite good. At 400 FPS, the BB’s fired by this gun can go very far. The weight of Daisy BB guns resembles the real thing. And, the mag doesn’t fall out when the gun is hit in a vertical motion. Because of their low prices and fantastic quality, Daisy BB guns will stay in the market for a longer time. What was once a marketing strategy became a business that has lasted for more than one hundred years.