Search Results

Women, Their Reasons for Gun Ownership, and What That Means for Your Business

Nearly 9 million firearm background checks were filed in the United States from January 2012 through the end of June 2012, according to the FBI’s National Instant Criminal Background Check System (NICS). A topic discussed in many articles is the increase of women pursuing gun ownership. In fact, 43% of women report personally owning a gun in 2011, as compared to only 13% in 2005 (Saad; Carroll). With more women owning guns and more women interested in firearms in general, it is important that a gun store intentionally market to women, ensuring that they feel welcome and safe in what is traditionally a male dominated industry (Bestul; McCombie). Women have different views on and reasons for owning firearms. The following article will outline two of these views and potential marketing techniques for those ideals.

One very common reason for owning a gun is self-defense. Women who desire a gun for this reason may have varying levels of experience with firearms. For instance, it may be that she intends to buy the gun, place it unloaded in a closet and forget about it. She does not intend or expect to have to use it, but it provides a sense of peace by having it. At the same time, she is apprehensive and unprepared to ever use the weapon. It could be, on the other hand, that the woman who is looking to purchase is fairly familiar with guns, having grown up around them. She is fairly comfortable shooting the gun. On occasion she may practice shooting, but this is usually more to make sure the gun still works than to improve her skill (Blair). This woman is looking for a gun that functions easily and has low maintenance requirements. A woman with this view is likely already looking for a firearm; she just needs a reason to come to your business. Through your advertising, you must display knowledge, and the ability to instill self-confidence in these customers through proper firearms training, whether through willingness to give advice, offering her discounts on training and practice time if your store is equipped to do so, or to encourage her to pursue courses through a local facility. To help make these women comfortable in your store, the addition of a female employee to assist them with their decisions would be a wise business choice. Other options include: carrying feminine firearms and accessories (i.e. guns with color options, conceal carry accessories designed for women, firearms that are fitted to the female anatomy, in regards to both strength and build issues, etc.), displaying gender-neutral decorations in the store, and avoiding political propaganda and divisive conversations, as much as possible.

Another type of female consumer, who is generally rarer, is the avid shooter. She has likely been around guns all of her life, shoots with regularity, and has no qualms about firearms (Blair). This woman likely spends a lot of time in gun stores, and feels fairly comfortable regardless of decor or the gender of employees, although a female employee and neutral decor is still beneficial. However, care should be taken not to assume that she is inexperienced with firearms. Employees should be sure to treat her with respect and courteousness at all times, even before he or she is sure of how much experience that this customer has. This customer is not as likely to pursue pink firearms, but will generally lean towards the firearm that is better suited for the female anatomy (i.e. length of pull, grip and hammer placement suited for smaller hands, a balance between lightness and amount of recoil, adjustable fore grip distance, adjustable comb for cheek weld, telescopic butt stock, etc.). Be sure to keep a decent amount of stock that suits the female build. Also, stay knowledgeable and up to date on what firearms and accessories are helpful for women, and avoid anything that is just a gimmick. Ultimately, the prudent gun store business owner will be sure to treat all customers equally and with respect, regardless of any perceived attributes. In so doing, all persons will feel welcome in your store, increasing the potential customer base for your business.

Sources

Bestul, S. (2011). Selling Handguns to Women. SHOT Business, 19(2), 24.

Blair, M., & Hyatt, E. M. (1995). The Marketing of Guns to Women: Factors Influencing Gun-Related Attitudes and Gun Ownership by Women. Journal Of Public Policy & Marketing, 14(1), 117-127.

Carroll, Joseph. (2005). Gun Ownership and Use in America. Gallup. Retrieved from http://www.gallup.com/poll/20098/Gun-Ownership-Use-America.aspx.

McCombie, B. (2011). The Untapped Opportunity. SHOT Business, 19(5), 42-47.

Saad, Lydia. (2011). Self-Reported Gun Ownership in U.S. Is Highest Since 1993. Gallup. Retrieved from http://www.gallup.com/poll/150353/Self-Reported-Gun-Ownership-Highest-1993.aspx.

The Importance of Stun Guns For Women

It was the early morning hours and Samantha was coming from the club that she had enjoyed with her two girlfriends, Sherri and Lana. They had all driven in different cars and parked elsewhere. As Samantha walked to her car, she stopped shortly as she remembered the ritual that she had to go through each time she would walk to her car. She stopped under the street lights and pulled her keys and stun gun from her small purse.

She scolded herself because this should have been done before she vacated the club building. She looked around and saw people going by, but minding their own business. She hoped no one saw her. She was a little tired, but knew that she had to stay alert for any possible attackers. She had learned in her self defense class how important it was to remain alert of ones surroundings. There were a few other people walking to their car, but from a distance. She observed her surroundings, which was another self defense tactic. Her stun gun was also one of the effective self defense tools that could save lives.

She had heard stories about stalkers and bad men who took advantage of women who walked alone and she had made sure to do all she could to protect herself and it paid off so far. She had encouraged both Sherri and Lana to do the same. She mentally prepared herself to call to make sure that they had gotten home safely. She had not gotten the opportunity to use her stun gun, but she vowed to use it if confronted by a stalker or an intruder.

What is the stun gun and how can it be effectively used by a woman?

Stun guns are self defense weapons that woman can use to protect themselves against crime. It is a hand-held device that releases a voltage on the intruder and produces shock waves. Stun guns are not gender specific. However, many manufacturers are seeing the need for specialized stun guns for women are they are becoming quite popular. This is because of the increasing number of attacks that women experience more than men do. Stun guns have become the self defense tool of choice for a lot of women including pepper spray as well.

How to use the Stun Gun

You would have to hold the electrodes very firmly on the person who is attacking you and place it on an area such as the upper shoulder and then you release it. Continue to apply pressure for several seconds until the intruder is down and helpless.

Is the Stun gun safe to use?

A stun gun is not harmful in any way because all it does is to shock the attacker and will not cause any permanent damage. Your goal is to render the attacker helpless. The effect from a stun gun is to the area that is affected and it does not pass through the body to harm any organs. It cannot kill anyone.

Is a stun gun legal to use?

Stun guns may be restricted in some areas, but for the most part, it is legal in most areas. You have to check your local area to find out before you purchase the stun gun.

Samantha got home safely and made the phone call to Lana and Sherri and found out that they had arrived home safely too. It felt safe to have a stun gun for self defense and she vowed to recommend it to most of her friends and anyone she met.

Tippmann A5 Paintball Gun Review

It’s common for most scenario woodsball players to start with a cheap priced basic model paintball gun and then upgrade to a more expensive, advanced marker later. The problem with this is breaking your bank by purchasing two guns when you’re really only going to use the most recent one you bought. Upgrading to a new tactical marker also means starting over breaking it in and possibly finding out you’re now stuck with something that isn’t as good as the marker you’ve replaced that now lives in your closet. This is why so many woodsball enthusiasts choose the Tippmann A5 paintball gun. Whether you play the front position or a sniper, most players who buy an A5 marker for sale as their first paintball gun continue to stay with it for as long as they enjoy the game. With a cool tactical look and cheap price, this scenario weapon is a first choice for beginners. After playing with it for a while and seeing how sturdy, easy to maintain and upgradable it is, many can’t bear to part with it as their skills progress in the game.

Whether you’re a beginner or advanced player, the Tippmann A5 offers the best combination of realism, performance and sturdiness you will find offered for a price that seems too low. With a durable, aluminum body, this paintball gun is virtually indestructible and has a nice weighted feel to it, offering not only an authentic feel but a good stable base for steadier aiming. The Tippmann A5 marker features a new technology called the Cyclone Feed System which can fire up to 15 balls/second without batteries. This feature also reduces paintball breakage inside the gun, making cleaning much easier and improving reliability of your shots. As a sniper, the Tippmann A5 paintball gun has plenty of power and accuracy without any aftermarket upgrades; as a front player, the A5’s compact body and lightning speed will give you the edge to make bold moves. The Tippmann A5 also features an in-line bolt system allowing this cheap priced tactical marker to be field stripped in less than 60 seconds without tools. This means it’s super easy to clean for maintenance or upgrading with new parts.

Another reason why so many woodsball players keep their Tippmann A5 markers for their entire scenario careers is because this gun is so versatile. Despite the nearly countless aftermarket upgrades available for sale, the A5 is already one of the best tactical paintball guns right out of the box. This marker comes with built in front and rear sling mounts for ease of carrying on your shoulder and adds to the realistic look. Another cool looking built in Tippmann A5 feature is the sturdy vertical grip that also adds terrific stability for much more accurate shooting. The 8.5″ high performance ported barrel offers plenty of accuracy and distance for most players however many sniper barrels exist should you want an even farther shot. The Tippmann A5 has a low profile hopper that helps keep the gun’s compact profile and works well for adding optics and lasers to deck it out even more. With so many cheap priced accessories available for this scenario paintball gun, the A5 makes the best base marker for developing your own tactical creation for super fun, realistic woodsball combat.

If there are any cons to the Tippmann A5, it would be the gun’s weight. Compared to some of the lighter tactical markers, this base model gun is somewhat heavy. For scenario games that are of average length (30 minutes to 1½ hours), the weight of the Tippmann A5 is not even noticeable. However extended games that last for numerous hours or cover a significant area to travel, the A5 can get a bit weighty. While this marker makes a terrific base for a custom assault rifle or realistic military replica, its weight should be taken into account if you’re going to use it in the big scenario games like DDay. For a front man who likes to stay on the go with lots of fast movement, the A5 paintball gun may not be the best tool. Without any additional parts, this gun is nicely compact however for a nicely sized SMG. There are just as many that also think the weight of this Tippmann marker lends to a more realistic tactical gun.

With such a simple, sturdy design, you won’t find another scenario woodball marker for sale at such a cheap price that offers such reliable, consistent performance. Despite the fact that you will rarely have to service the Tippmann A5 paintball gun, it comes with a solid 2-year warranty from one of the most dependable companies in the business. Tippmann has been in business for more than 25 years and are known for not only great reliable products but also terrific customer service should you need it. Easy to upkeep and super fun to upgrade, this is a paintball gun you will love to shoot for a long time; the Tippmann A5 is a great buy.