Daisy BB Guns – A Marketing Strategy That Became A Business

Daisy BB Guns — Doesn’t that name Daisy sound odd for a company that manufactures airsoft guns, airguns, ammo and other accessories? It makes a person wonder how the company got its name.

What Came Before The Name Daisy

Daisy Outdoor Products, the world’s oldest manufacturer of airguns, ammo and accessories, didn’t begin making guns and ammo until 1886. Neither was it named Daisy. This company was once known as Plymouth Iron Windmill Company, which manufactures windmills in Plymouth, Michigan. At that time, the windmill industry was starting to decline and the company needed to figure out new ways of attracting customers.

A New Invention Called Daisy

The answer that they were looking for came in 1886 when Clarence Hamilton, a Plymouth inventor, created a device that could fire a lead ball using compressed air. He brought his invention to the windmill company and asked Lewis Cass Hough, the president of the firm at that time, to give it a try. After firing his first shot, he was very impressed by the contraption. “Boy, that’s a Daisy!” He exclaimed. Since then, it got stuck with that name.

A Marketing Strategy That Took Over the Company

In order to attract more customers, the company gave away a Daisy BB gun to every farmer who purchased a windmill. Because this toy is a novelty item, it became a hit after some time. The demand for this toy prompted the company to make Daisy BB guns instead of windmills. On January 26, 1895, the company’s board of directors finally decided to change the name of the company to Daisy Manufacturing Company, Inc.

After Daisy BB Guns became a major part of a youth’s life. Even though the company was quite well-known, it had to fend off some competitors like Bulls Eye, Dewey, Hero, Dandy and Atlas. At present, these brands no longer exist because they disappeared as soon as they were introduced in the public. Daisy BB guns survived this competition, continuously improving on their products as time went by.

Although Daisy BB guns were very famous in 1939, they were slowly overshadowed by the newer models that have flooded the market. Now, most kids use Automatic Electric Guns made by Tokyo Marui, Classical Army, KJ Works and other popular brands. Even though these brands have dominated the market, Daisy BB guns continue to survive in the market by creating new products and keeping them within the reach of their young consumers. As a matter of fact, the prices of their BB guns are quite low. They also give their customers quite a package. Each gun comes with a lot of goodies like paper targets, ammunition and a pop-up target trap.

Overall, Daisy BB guns are quite good. At 400 FPS, the BB’s fired by this gun can go very far. The weight of Daisy BB guns resembles the real thing. And, the mag doesn’t fall out when the gun is hit in a vertical motion. Because of their low prices and fantastic quality, Daisy BB guns will stay in the market for a longer time. What was once a marketing strategy became a business that has lasted for more than one hundred years.

U.S. Manufacturers of Gun Safes and a Closer Look at AMSEC Gun Safes and Cannon Gun Safes

When shopping for manufacturers of gun lockers and safes, it’s a good practice to stick with manufacturers who have to answer to higher standards to remain competitive on the market. In the U.S.A., that often means providing quality on a local level. American-made products usually have to adhere to a higher standard in order to remain viable. Here is an alphabetical list of some U.S. manufacturers of gun safes, and what to expect.

American Security Safes Otherwise known as “AMSEC,” the AMSEC gun safes have enjoyed a solid reputation amongst gun owners for decades, the company began in 1948. Being produced in California, arguably the strictest state in the union when it comes to regulatory standards of safe production (e.g.: “CA DOJ Approved” symbol for gun safes), AMSEC knows their trade. They made a name for themselves by becoming the first safe manufacturer to receive the UL’s TL-15 and TL-30 classification for anti-theft devices on their safes. They were also the first to create round door vaults – an innovative design that deters burglary. American Security Safes found the high price of these round doors was enough to send them to the drawing board to create a cost-effective, albeit secure, square and rectangular door design. They are driven to provide quality at a reasonable price.

Cannon Safes Cannon has been in the safe-manufacturing business over 4 decades. Their mission has been to give affordable security options, and have backed their products with one of the best warranties on the market. A Cannon gun safe is backed by their lifetime warranty. Canon offers a lifetime replacement guarantee, and will pay for a safe tech to open your safe after an attempted burglary, fire or other disaster. They will also pay for onsite repair, or for the shipping charges to send the safe to and from their factory in the case of any of these disastrous events. The reason being, Cannon gun safes are a permanent investment in the company’s eyes. As to security rating, their safes are UL RSC certified against break-in, and Intertek-ETL has certified their fire rating from 30 minutes on some models to 90 minutes on their Safari models.

Liberty Liberty is a Utah-based company, a newcomer to the industry by industry standards (1988), but nonetheless they have used the best business practices to make a significant name for themselves. Their safes are rated from the UL, Underwriter’s Lab. They quickly worked their way to a leading position of full-sized home safes in the U.S. with good working ethics and purchasing National Security Safe, Co. in ’97. They also designed door technology with their “HiSecurity Composite” doors, which layered fireboard, hardened plate-steel, and steel for added fire and security quality. Their bolt works is also a patented system, and Liberty introduced an innovative shelf system that was adjustable.

Spotlight: American Security Safes

As stated previously, AMSEC gun safes are some of the best made, with a history to show for it. They developed a composite construction, combining hard-plate along with concrete, which was then and remains a winning design to thwart fire as well as theft. Due to their innovative designs and focus on anti-theft construction, the UL tested and found AMSEC gun safes worthy of the anti-theft ratings TL-15 and TL-30, which remains one of the best ratings on the residential safe market. The rating means that the safes in question can withstand a concerted tool-attack by burglars for 15 or 30 minutes, and the U.S. Department of Justice statistical data shows that most burglary attacks against safes average about 7 minutes. In other words, these safes will buy the necessary time it takes to protect your investments.

American Security Safes has been around since 1948, started by Glenn Hall. In the beginning, Glenn only began with a welding machine and lathe, and wanted to build a secure safe that would withstand burglary attempts. AMSEC gun safes are still designed with this focus in mind, and through the decades they have made significant strides in engineering to keep ahead of the game.

One such design was the round door. These were very effective deterrents against theft, but carried a high production cost. Nonetheless, this feature was a design innovation that kept AMSEC ahead of the competition, and their design was a standard against which others were measured.

As the demand for safes grew, American Security wanted to make their safes more affordable for the common man. The door was redesigned to a square shape to accommodate, while maintaining a high level of security for the consumer. This required other changes to the bolt works in order to keep the standard of security high, this all took place in the 1960’s. During the 90’s, AMSEC was the very first company (in the U.S.) to receive the UL’s burglar rating (see above), which was ahead of the competition. In fact, very few manufacturers bother with this high degree of security, keeping AMSEC’s concern for burglary ahead of most manufacturers to this day, with few exceptions.

American Security Safes is still pushing their production to a self-imposed higher standard. Another example is how they subject their electronic locks the a standard called, “Mil 0202-Method 106,” which is a military-grade standard to check for electronics reliability.

As of date, AMSEC gun safes are produced using the best in welding construction practices, and the company is churning out around 600k safes/year, from Fontana, CA. When you buy AMSEC gun safes, you’ll be treated to affordable quality and scratch-resistant interiors, with gun racks, shelves and plenty of space. They also offer a fantastic “No Cost” warranty – no cost for shipping, repair, replacement in the event of a burglary attempt or fire.

Spotlight: Cannon Gun Safes

Cannon gun safes are produced by Cannon Safes, whose motto is, “Nothing protects like a Cannon.” They have been in business over 4 decades, and have been making innovation their game plan. They specialize in creating design break-throughs, and back all of it up with a strong “for life” guarantee. Like AMSEC, they have a lifetime warranty that covers the shipping, parts and labor or replacement for a safe under theft attempt, flooding or fire damage.

Cannon offers 5 main lines of safes: Traditional, Cannon, Patriot, American Eagle and Safari. They do also offer Home and Office safes, which are more along the line of personal-sized safes as opposed to the larger gun locker-style safes. Cannon is also making a line of wall safes.

Beginning with the Traditional Series, and there are a handful of safes in this line, are beautiful to look at. Elegance may not be what you think of when considering a safe, but there you have it. This class of safe offers rounded edges on the exterior, which reportedly offers greater strength. The interior is top-notch, with oak facing on the shelves, upholstered surfaces, and even interior lighting options and a dehumidifier option as well. Their fire rating is ETL-rated at 1200 F for 90 minutes. The door handle is also beautiful: 5 spokes, protected with a better-than-required Type 1 UL rated electronic lock (industrial grade). For security, the safe has multiple relockers in case of theft attempt, and a bolt-down option as well.

Their Safari Series, which is split between a more economical “Serengeti” and the top-of-the-spectrum “Dangerous Game” series, is the latest design of the Cannon gun safes. The Dangerous Game Cannon gun safe comes in several selections. Boasting gorgeous pin striping and a painted bust of a water buffalo, the Dangerous Game series is essentially the Traditional (the top of the line), but with a Safari design to it. The edges are rounded, like the Traditional, and the interior has velour-lined shelving for an added bit of luxury.

Other features of Cannon gun safes that are nice touches (may not be available on all models): the interior LED lighting, which comes on as the door is opened (like a refrigerator) and shuts off when you close the door, is a great touch! So is the dehumidifier rod that you can opt for, though you can usually purchase them after-market. Of course, you can just use desiccant packs, but the cord-opening is a nice touch to keep mildew down. The Cannon “Tru-Rack” system is one of the only racking options on the market that allows you to rack as many guns as you’re being advertised, so their 36-gun safes can actually hold 36 long guns.

The Serengeti is fire-rated for 60 minutes at 1200 F by the ETL, while the Dangerous Game is rated at 90 minutes. The Serengeti’s door is a composite 1.5″, the Dangerous Game is 2.25″ composite, and both have double steel construction of either 10 or 12 gauge steel with fire protection. Another difference is the capacity, where the Serengeti is smaller, the Dangerous Game goes up to a 36-gun capacity.

No matter what product you are buying from American Security Safes or Cannon Gun Safes, you’ll be sure that your investment will be protected by excellent design, reputations, and warranties that should ensure you you’re making a wise decision.

A Solution to Gun Violence

A true solution to gun violence does NOT lie with regulating law-abiding citizens. It should be obvious – even to pea-brained politicians – that the causes of gun violence are criminals.

While it’s easy for the government to punish the innocent through legislation and feel as though they’re addressing the problem, increased legislation targeting law-abiding citizens will have absolutely no impact on crimes committed by criminals with guns.

“Why not?”, you may ask. It’s simple: criminals break the law so it’s impossible to enact a specific law that will stop criminals from perpetrating crimes. Laws that merely make it more difficult for someone to protect themselves or their families only work to benefit the criminal.

If I were a criminal, I know I’d target people who weren’t likely to, or couldn’t, fight back. It’s much safer for the criminal that way, and they don’t want to get hurt while committing crimes any more than the victim wants to get hurt during a crime. Doesn’t this make sense? So tell me: how does it make any sense to hand criminals MORE victims through legislation? It obviously doesn’t make sense, but it’s easier to feel as though you’re addressing the problem if you’re doing something – even if it’s the wrong thing.

There are two root causes of gun violence that need to be addressed, and are mainly ignored since addressing them is difficult. Those two issues are: 1. ILLEGAL guns, and 2. Criminals.

While screaming about “gun control,” it’s proponents seem to ignore a very real and true fact: that guns don’t, and have never, killed ANYONE. It’s the PERSON who does the killing. It’s the PERSON who made that choice and committed the act. The PERSON chose to put that gun in their hand and pull the trigger. The gun is simply an instrument.

And I can hear gun control proponents saying, “But guns make it easier to kill!” I freely admit that guns can make it more convenient to kill a larger number of victims. But truthfully, a criminal who wants to commit such an act will find a tool. Someone running around the mall with a samurai sword can kill just as many people before police arrive as can someone with a gun. Someone could drive a car through the mall and kill a bunch of people too. Or simply blow them up. There are many ways to accomplish such a thing, and it’s the person, not the instrument, who is responsible. We, as a society, need to remember that.

And let’s not forget that we accept other things into our lives that kill far more people than even illegal guns – legally prescribed medication, for example. On average, legally prescribed medicines kill over 100,000 people per year – second only to heart disease. But no one mentions that, and those deaths are accepted because medicines help millions of others. Well, not surprisingly, legally armed citizens, and the police, use guns to thwart or stop many thousands of crimes every year – crimes that could easily have ended in the victim’s death. Yet the media fails to mention that, too.

So what do we do about gun violence?

As previously mentioned, we need to focus on stopping illegal guns, and criminals who commit violent acts. Even though these are much harder than punishing the innocent, they’re the only things that will have a positive effect and help to reduce gun violence.

Stopping illegal guns is difficult, since there are varied sources for illegal guns. I suspect the main source of illegal guns used in most street crimes is theft from homes and businesses. If that’s true, then it may be wise to focus legislation on gun security, rather than gun control.

But even more important is to focus on criminals – the criminals who steal the guns, then use them to victimize the populace. The solution to this problem is more simple than it may seem on the surface. However, our legal system would need to be adapted to these solutions, and it may also be necessary to address housing a temporarily increased number of prisoners. However, by using these solutions, I firmly believe the number of criminals will ultimately decrease.

Here are the solutions I believe will help to drastically reduce violent crimes:

1) The punishment needs to EXCEED the crime. Prison could be a deterrent to crime if the price of getting caught – for even minor offenses – is much greater than the potential gain. I believe that any criminal convicted of any sort of assault should have a minimum 25 year sentence without parole. That may seem extreme, but that’s the only way to use incarceration as a deterrent.

2) No suspended sentences. If they do the crime, they do the time.

3) Have a nationalized death penalty for extreme cases.

4) Allow citizens to protect themselves and their families without fear of legal reprisal from criminals or their families. Someone who legally and correctly defends their life should NOT have to be subjected to any legal proceeding brought by the criminal or their family. If local law enforcement investigation finds the action justified, then the matter is dropped and everyone can happily accept that a criminal got what was due.

5) Consider implementing standards for gun storage in the home or business, to reduce the chances of criminals breaking in and acquiring guns.

6) Make a thorough background check necessary to purchase a gun. There’s no harm in having a permit system to purchase guns. This maintains the right to purchase, and may help weed out some people who have no business owning a firearm. It’s OK if this initial background check and getting the permit to purchase takes a little time. Chances are good that someone who wants a firearm in a hurry wants it for an illicit purpose.

7) Make tactical firearms training mandatory for anyone who wishes to carry a weapon. Make home defense training mandatory for anyone who wishes to have a firearm at home for defense. A system similar to getting a drivers license is reasonable. Get a permit to learn, take the training, then take a test to prove you can safely use the training. That may seem like an “infringement” of Second Amendment rights, but I believe it’s a necessary infringement since other people’s lives can be deeply affected by defensive actions a legally armed person may take. In addition, it’s foolish to have the gun without the training. It’s unsafe for everyone under those circumstances, and I find it reasonable to have some sort of minimum training standard that ensures proficiency and protects the safety of others.

Focusing on the things I’ve mentioned in this article can make a real difference in gun violence. More legislation to limit the actions of people who already follow the law is wasted time, energy, and money. Let’s spend our tax dollars wisely, and impress upon our sometimes misguided representatives the need to work on the real problems, rather than continuing to add more laws that only punish the innocent and have no affect on the guilty.